You need to be informed so as to inform!

There is a significant body of research on the role that media plays in influencing public opinions and perceptions. While the public largely depends on media such as newspapers,radio and television for its news, the information they receives largely depends on the sources that journalists use to get their information.Following this revelation, there is dire need to increase media literacy among audiences, monitor content and change the kind of news articles that are reported.Other points of importance are on how media can be used to change public opinion and increase public awareness on issues of interest with an aim of creating an equillibrium in society. These concerns are important when investigating the role of the media, information, technology and communication as critical tools for social change.